Persuasive Message Coursework Example | Topics and Well Written Essays - 250 words

Persuasive Message - Coursework Example Money should not be the only determining factor when you are faced with a tough decision about the welfare of your beloved pet. That’s why we would like to call your attention to the possibility of purchasing a pet insurance policy. Most insurance policies do not cover routine office visits or shots, but they can cover more than half of the total cost should [Fluffy] require any type of major procedure. Having a pet insurance policy means you can make decisions based on the welfare of your pet rather than the restrictions of the cost. Many clients have asked which policy Dr. Munson recommends. Although she does not have any financial interests in any pet insurance provider, there are three that stand out as having had good track records with our office: Whether you use one of these plans or another, we hope you will consider obtaining insurance for your pet. While we all hope [Fluffy] will never need extensive medical care, better decisions can be made for [his] welfare if you have prepared in advance. As always, you can call the office any time you have concerns or

Coyote and Geronimo Accounts Essay Example | Topics and Well Written Essays - 500 words

Coyote and Geronimo Accounts - Essay Example Coyote caused the buffalo to result in a stampede and escaped via rear fence to his people’s advantage (Welker). Conversely, Geronimo was a peaceful Indian prior Mexican soldier invaded their camp while they had traveled to trade in the Old Mexico. They terminated their people were among them was his family and a mother beside looting. This brewed hatred that prompted him to take revenge against his adversaries, for almost a decade. Protagonists Coyote and Geronimo despite emanating from different accounts bear comparable traits that are evident in their unfolding events. Coyote and Geronimo depict determination that is evident in their actions. Coyote after summoning the people and brainstorming how they will attain the buffalo, he volunteers to undertake the mission but fails on the initial occasion. This did not demoralize him where he tried the second instance as a dog and succeeded in  accessing the homestead to chase the buffalo out. Similarly, Geronimo’s determination is evident when after finding that Mexican soldiers have terminated his family, he joined Apache and led his followers to avenge themselves on Mexicans (Native American Legends). Coyote and Geronimo, their heroic actions illustrate strong leadership skills. Coyote summoned his followers after fours days to brainstorm how to get the buffalo from Humpback. The followers lacked any idea, but he devised excellent tactics as a leader, which he contemplated would be successful and even choosing to undertake it. Likewise, Geronimo due to the hatred that resulted from having his family and people terminated, choose to spur hundreds of Apaches for revenge (Cantley 54). Coyote in his actions depicted trickery, contrary to his counterpart Geronimo in his mission.  

Advertising (Answer Question From Book , The New Account Manager.) Assignment

Advertising (Answer Question From Book , The New Account Manager.) - Assignment Example Previously, the advertising agency had the sole responsibility of managing al advertising activities for the company. 3. IMC stands for integrated marketing communications and it refers to the combined use of promotional methods such as PR, advertising, personal selling and sales promotion. The role of IMC for advertising agencies is to coordinate different promotional tools in order to reach a wide range of targeted consumers. IMC is helpful to consumers since they are able to select the information they want about different products and services from a wide range of sources. IMC plays a significant role for account managers since they are able to reach a wide range of different clients including the advertising agents. 4. An â€Å"org† shows the structure of the company or the organization. On the other hand, an operational chart outlines the map of people responsible for executing each task. These two are related in that an operational chart is derived from the org chart where tasks in each department are split to show each person responsible for doing them. 5. The basic logistical systems include different aspects that affect the operations of the company. In encompasses things like product processing, management of inventory and transportation or method of delivering the product or service to the customers. These factors are interrelated. 6. Above the line (ATL) advertising is specifically targeted at a large number of consumers and it utilises mass media to reach them. On the other hand, below the line (BTL) advertising specifically targets individual customers and it uses methods like coupons and personal selling to reach the targeted consumers. 7. â€Å"Orchestration† refers to the process of arranging different components or parts of something to make it complete. In a business, different sections are orchestrated in order to achieve the desired goals. On the

Coyote and Geronimo Accounts Essay Example | Topics and Well Written Essays - 500 words

Coyote and Geronimo Accounts - Essay Example Coyote caused the buffalo to result in a stampede and escaped via rear fence to his people’s advantage (Welker). Conversely, Geronimo was a peaceful Indian prior Mexican soldier invaded their camp while they had traveled to trade in the Old Mexico. They terminated their people were among them was his family and a mother beside looting. This brewed hatred that prompted him to take revenge against his adversaries, for almost a decade. Protagonists Coyote and Geronimo despite emanating from different accounts bear comparable traits that are evident in their unfolding events. Coyote and Geronimo depict determination that is evident in their actions. Coyote after summoning the people and brainstorming how they will attain the buffalo, he volunteers to undertake the mission but fails on the initial occasion. This did not demoralize him where he tried the second instance as a dog and succeeded in  accessing the homestead to chase the buffalo out. Similarly, Geronimo’s determination is evident when after finding that Mexican soldiers have terminated his family, he joined Apache and led his followers to avenge themselves on Mexicans (Native American Legends). Coyote and Geronimo, their heroic actions illustrate strong leadership skills. Coyote summoned his followers after fours days to brainstorm how to get the buffalo from Humpback. The followers lacked any idea, but he devised excellent tactics as a leader, which he contemplated would be successful and even choosing to undertake it. Likewise, Geronimo due to the hatred that resulted from having his family and people terminated, choose to spur hundreds of Apaches for revenge (Cantley 54). Coyote in his actions depicted trickery, contrary to his counterpart Geronimo in his mission.  

Valuing cultural diversityfeeling respected as a way of managing Essay

Valuing cultural diversityfeeling respected as a way of managing diversity is tapping diversitys true benefits and HRM role to support managing cultural dive - Essay Example ept of integration-and-learning perspective, cultural diversity in terms of the access-and-legitimacy perspective and discrimination-and-fairness perspective, and integration-and-learning perspective will be identified and analysed. There are many ways in which cultural diversity at work can be strengthened. One of the major factors that causes problem in managing diversity is the behaviours of people within the working environment. (Henderson 1994, p. 133) Therefore, making employees feel respected has been considered as one of the best ways in promoting cultural diversity within the working environment. In the process of examining the truth behind this statement, the student will conduct a literature review on how the application of integration-and-learning perspective could enhance organizational learning, growth, and renewal. Prior to conclusion, the role of HRM in support of cultural diversity (under the integration-and-learning perspective) in the workplace will be thoroughly discussed. Organizational culture is actually referring to a set of norms, beliefs, principles and behaviour that gives the organization a unique character. (Naylor 1997, p. 1; Brown, 1995) In the case of David (1999, p. 143), the author defines organizational culture as â€Å"a pattern of behaviour developed by an organization to cope with problems related to external adaptation and internal integration aside from enabling the employees to feel and think positively.† The word ‘diversity’ means as â€Å"to include a variety of racial or ethical backgrounds and characteristics of humankind.† (College of the Mainland 2008) Considering the definition of diversity, the study of cultural diversity is focused on acknowledging one or more socio-demograhic traits like gender, race, ethnicity, and age (Janssens & Zanoni 2005). In other words, cultural diversity at work – also known as multiculturalism is about integrating culture in terms of employees’ age, gender, mental or physical

The Role of Project Manager Essay Example for Free

The Role of Project Manager Essay Nowadays, with the development of project management, project success has been defined clearly. A definition of project success from Lock is that if the project finish on time, within budget and in good quality, the project is considered as a successful project (Lock, 2007). However, our understanding about the role of project manager is unclear. Different people hold various viewpoints about it. According to Lewis, people have a vague understanding of what is the role of project manager, because a majority of project managers are promoted from other jobs such as engineers or technologists and so on (Lewis, 2007). Some individuals think that the role of the project manager is to command and control. Is it enough for a project manager who is as a â€Å"single point of responsibility† (Burke, 2007) to manager a project? Definitely, the answer is no. How much authority do project managers exactly have? Firstly, let us about the job of project managers and their authority. Being a project manager is a difficult task, because the responsibility of them is heavy, but they are just given small authority. Kerzner said that in typical organizations, it is a common phenomenon that project managers request permissions to control company resources from top management. Additionally, the relationship between project manager and line manager is more like a copartner relationship rather than a rank relationship. In some way, project manager services for the line manager, because line manager hold the uses rights of company resources. Project manager, therefore, have no capital to control and command line manager. In most cases, when some issues occur or some decisions are waiting for determining, project managers negotiate with line manager rather than control and command. (Kerzner, 2001, p. 9) From the position of project manager in organizations and the relationship between project manager and line manager, we can see that even thought as â€Å"single point of responsibility†, project manager has limited authority, which means â€Å"that the role of project manager is to command and control† is inadequate. Actually, Project managers do need to command and control. As I stated above, project manager is responsible for the project, which means that a project manager needs to control the project’ process for obtaining a successful completion of the project as well as to command the stakeholders to follow the right path to realize the project’ objective. But it is important to emphasize that â€Å"command and control†is a purpose, not a process. Just like Bull said that there is essential difference between a dictator and a leader, a dictator gives command to people for doing something, but a leader inspires people to let them want to do things. The role of project manager should be a leader, not a dictator (Bull, 2010). Lewis also thought that the biggest part of project manager’s job is dealing with people. Even though project manager has quite little authority, it is not zero (Lewis 2010). Therefore, for project managers, the biggest challenge should be how to your limited authority effectively. To optimize the use of the authority, project managers need to build their leadership. Instead of using your authority to build your leadership, project managers should use their people skill which involves personality, management skill and communication skill. (Lewis, 2007, p. 27) So, â€Å"command and control†is a purpose, not a process. Which means that project manager should be a leader, not a dictator. More important thing than â€Å"command and control† As Lewis said that project managers’ biggest part of job is to deal with people, so a role of project manager should be communication coordinator (Lewis, 2007). According to Jha, 90 percent of project managers’ working hours are occupied by communication time, so it is obvious that it is crucial for project managers to have a good communication skill (Jha, 2010). More importantly, a project manager’s communication skill strongly impact on the outcome of the project. Verma emphasized that during a project life cycle, communication problems should be paid close attention, because such communication problems may create conflicts, disagreement, and misunderstandings. Many projects’ failure is due to those communication problems. Therefore, it is a total disaster for a project which has a project manager with a poor communication skill. Effective communication can create good relationship, trust and motivation which can help project managers to obtain supports from different individuals in the project. From this standpoint, because of the importance of communication in the project environment, a project manager’ role should be identified as a communication coordinator which requires a good communication skill (Verma, 1996). Other role of project manager The job of project manager is not an easy one. It is not just simply to command and control. Just as Kerzner said in his book, Planning is a primary part of project managers’ job, a good project plan enables the whole project to operate perfectly. In order to do this, a project manager should have a good management skill which involves risk management, cost management, time management and quality management. However, perfect project plans are rare, because there are many uncertainties during a project life cycle (Kerzner 2001). In this point, the role of project manager should be a plan agency. Although project managers have no right to control the company resources, they must plan them in order to accomplish the ultimate success of the project. Conclusion As â€Å"single point of responsibility† (Burke, 2007), project managers shoulder heavy burdens. Project managers need to control the process of project and command the involved people such as functional employees for meeting the projects’ objective. However, the authority of project managers is quite limited, so in most cases, project managers need to ask for permissions from top management to control the resources, and consult with line mangers to make a decision. Because of a lack of authority, having a good communication skill is crucial for project managers. One the one hand, it can create good relationship between project managers and other stakeholders. On the other hand, it is a key for project managers to become a leader. Moreover, project managers’ job is not easy. Planning is a hard and important part of the job. As a result, some people think that â€Å"the role of manager is to control and command† is inappropriate.

Effects of Caffeine and Nicotine on the Mind

Effects of Caffeine and Nicotine on the Mind Jodi Hawkins Nicotine and caffeine are substances that most people do not consider a drug, but most do acknowledge that they are addictive substances. The effects on the mind and body are something else that most do not consider significant, however, both are highly addictive and affect numerous aspects of the mind and body. This paper will cover some of the misconceptions and myths and provide clarification of the actual effects of nicotine and caffeine on the mind and body. Caffeine is probably one of the most misconstrued drug of the two and most do not consider it much of a danger or consider that it has effects on the body other than simply producing a bit of energy. Die hard caffeine drinkers will often complain of a headache if they do not have their normal dose of caffeine, while it appears to have no effect on others no matter how much or how often they consume it. What must be understood about caffeine is that it is a drug, it is considered a psychoactive drug, and has effects on the body that must be taken into consideration. Julien, Advokat, and Comaty (2011) discuss the known effects such as the effects on the central nervous system (CNS), the cardiac and respiratory systems, the diuretic effects, therapeutic effects including treatment of asthma and migraines, and describe caffeinism. Caffeinism is a clinical syndrome that occurs when there has been an overuse of caffeine and symptoms include anxiety, agitation, and insomnia as well as tachycardia, hypertension, cardiac arrhythmia’s and gastrointestinal disturbances. This goes to show that caffeine is like many drugs in that it can be a good thing if used in moderation, but can have adverse side effects when used improperly or overused. Perhaps one of the most common therapeutic uses of caffeine is the use for migraine headache and headache in general. It can be found in combination with aspirin in several products due to the constriction of blood vessels it causes. When the vessels constrict it decreases the blood flow to the brain by up to thirty percent which can reduce pressure to the brain relieving the headache (Julien, Advokat, Comaty, 2011). Consumption of caffeine that is prolonged can cause several adverse effects such as headache, fatigue, osteoporosis, adrenal stimulation, and apathy, and also has the ability to cross the placental and blood-brain barrier and has the potential to cause fetal malformation if the fetus has not developed the enzymes needed for demethylation of caffeine (Gummadi, Bhavya, Ashok, 2012). So in essence, some of the desirable and therapeutic effects that are garnered such as headache relief and energy increase can reverse in overuse or prolonged use. And even though it is a drug, it is not a regulated drug but is a much researched drug due to the therapeutic effects and the seemingly endless applications. Athletics is an application where caffeine is highly promoted in energy drinks, energy bars, and diet aids. Although caffeine is considered a stimulant and performance enhancing it is widely accepted and not regulated or banned from use in athletic competitions. McDaniel, McIntire, Streitz, Jackson, and Gaudet (2010) discuss some of the research done in regard to athletic performance and caffeine use and the increase in speed and power and ability to train longer when caffeine is used. Nicotine is another drug that is not necessarily considered a drug by the general public, although there is a general consensus that it is found in tobacco products and not necessarily good for the body. Unfortunately this assumption is mainly based on the fact that it is in tobacco and the tobacco is usually the focus of most mainstream media along with the effects of tobacco on the user and second-hand effects on people in the vicinity of the user. While tobacco is unhealthy, it is the nicotine contained in the tobacco products that causes the addiction to the tobacco and should have more focus placed on it when discussing or reporting the negative effects of tobacco. Nicotine like caffeine is a psychoactive drug and is one of the three most widely used (the other two being caffeine and ethyl alcohol), and while it has no therapeutic applications in medicine it is nevertheless widely used and has a well-defined toxicity (Julien et al., 2011). Nicotine use used to be limited to more traditional cigars, pipes, cigarettes, chewing tobacco, and snuff, but more recently it has been expanded to include other smokeless products as smoking has been more and more regulated. Some of the products that are currently flooding the market are strips, sticks, pellets, snus pouches, e-cigarettes (smokeless nicotine vapor electronic cigarettes). Traditional cigarettes contain between 0.5 and 2.0 milligrams of nicotine, but some of the smokeless applications such as the strips can contain just under a milligram to as much as four milligrams of nicotine in one use (Julien et al., 2011). Nicotine is absorbed through every site on or in the body and the elimination half-life in a chronic smoker is approximately two hours which necessitates a frequent administration to avoid withdrawal symptoms, and has effects on the peripheral nervous system, hear, and other body structures (Julien et al., 2011). In researching the addictive properties of nicotine, there is far less research found on the actual effects than there is on cessation from the addiction. Some articles say that nicotine is addictive as heroin while others say that one could not possibly ingest enough nicotine to equal the addictiveness of other drugs, and both types of articles have multiple peer reviewed sources to back up the claims. This author has first- hand experience with nicotine and tobacco use/addiction, and while tobacco can be an enjoyable experience, it is this author’s personal view that believes the research that claims that nicotine is highly addictive causing withdrawal symptoms and cravings. Withdrawal symptoms can include nervousness, agitation, mood swings, lack of concentration, and increased appetite as observed by the author. The increased appetite at times appears to be a nervous response to needing something to do with the hands and mouth rather than an actual increase in appetite, but regardless it can and does often lead to weight gain upon cessation of smoking. Julien et al. (2011) further reinforce this belief as abstinence symptoms listed include the previously mentioned along with restlessness, insomnia, and severe cravings, as well as pointing out that many times when smokers seek treatment for drug or alcohol addictions it is often more difficult to quit smoking than to quit other drugs. No matter how adverse the effects of nicotine is on the body or mind, the primary problem is that the products that nicotine are in cause far worse health problems than the nicotine does. Various forms of cancer, increased risk of stroke, and heart attack are just a few physical problems directly related to tobacco use, and although e-cigarettes are touted as being relatively safe because they do not contain tobacco product the fact remains that they still contain a substance that is considered addictive. Any drug that is considered as addictive, can and will have adverse effects on one’s body and should not be treated lightly, and as in the case of nicotine a drug that directly affects the brain is nothing to sneeze at. Nicotine induces physiological and psychological dependence in the majority of smokers and very few smokers seem capable of sudden termination of smoking without experiencing abstinence symptoms (Julien et al., 2011). What also must be taken into consideration is the effects of second-hand smoke that is experienced by others in the close vicinity of a tobacco smoker, and it is the carcinogens in the smoke and not the nicotine that causes the health problems that can be experienced when subjected to second-hand smoke. One thing that should be taken into consideration is that both nicotine and caffeine are considered drugs, addictive drugs that are also psychoactive and thus mood altering. According to the Bible our bodies are God’s temple, â€Å"What? know ye not that your body is the temple of the Holy Ghost which is in you, which ye have of God, and ye are not your own?† (I Corinthians 6:19, KJV) which would bring one to the conclusion that any substance that alters one’s being and is not therapeutic (medically prescribed and necessary) should not be used. This does not mean that most people consider either nicotine or caffeine as a sin, but if the Bible is taken literally then both substances would be considered forbidden. While there are some religions that do consider caffeine along with any other mood altering substance as forbidden, it is generally accepted as can be witnessed in almost any church kitchen for most contain coffee and coffee making appliances. Smoking is more frowned upon by most Christians, but as other vices in this day and age is not considered as â€Å"bad† as it once was Biblically speaking, just physically detrimental. In conclusion, the evidence is overwhelming that both nicotine and caffeine are physically and psychologically addictive, but caffeine is the only one of the two that has therapeutic uses but still must be used in moderation to avoid adverse effects. References Gummadi S N Bhavya B Ashok N 2012 Physiology, biochemistry and possible applications of microbial caffeine degradation.Gummadi, S. N., Bhavya, B., Ashok, N. (2012). Physiology, biochemistry and possible applications of microbial caffeine degradation. Applied Microbiology and Biotechnology, 93(2), 545-554. 201401121455511055491090 Julien R M Advokat C D Comaty J E 2011 primer of drug actionJulien, R. M., Advokat, C. D., Comaty, J. E. (2011). A primer of drug action (12th ed.). New York, NY: Worth Publishers. 2014011214131192421770 McDaniel L W McIntire K Streitz C Jackson A Gaudet L 2010 effects of caffeine on athletic performance.McDaniel, L. W., McIntire, K., Streitz, C., Jackson, A., Gaudet, L. (2010). The effects of caffeine on athletic performance. College Teaching Methods Styles Journal, 6(1), 33-37. 20140112152043315758228